Below are some examples of the merchandise used to promote the campaign. I also created the animations used for some of these.
Outline of the state of Sonora, with figures that represent the blue skies, the bright sun, the ocean, and the Cerro del Tetakawi.
The vaquita is the smallest of all living cetaceans. It is endemic to the northern area of the Golf of California. The species is currently on the brink of extinction it is possible that there are as few as 10 vaquitas alive today.
The Sahuaro is a giant cactus species that can grow to be over 40 feet tall. It is native to the Sonoran Desert, and has a very long lifespan. Each side arm grows at around 75–100 years of age!